The AIGA San Diego Y-Conference is a two-day design conference held annually in San Diego. Well-known designers from around the country are invited to speak on design related topics. Conover volunteered to brand this pro-bono project and I headed the design and production of the brand for the 2008 conference. The topic of this year’s conference was sustainable design, so we created the brand around this concept. We titled it “Seeds of Change”, with the main logo being a Y13 growing out of a seed(Y13 is short for “The 13th annual Y-Conference”). Many elements were needed to be created for this conference: a website, magazine ads, email blasts, a foldout mailer, a conference badge, T-shirts, an introduction video, signage and decoration for the conference, and stage design.
All stage setup is made from recycled materials. Banner created with recycled sheets of scrap paper. Table created from phone books and recycled wood. Floormat created from used shopping bags. Chairs created from bamboo and pieces from other chairs that were thrown away.
website: www.y-conference/y13
Motion design & sound editing by Miguel Vega at accent.tv
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